As the Lead Digital Designer at the Physicians Committee for Responsible Medicine, I spearhead the static and animated graphics for social media. In this role, I work closely with the social media team.
What I find the most interesting about designing for social media, is that graphics are varied.
Sometimes, there may be a specific campaign that has a branded look, other times we explore different color styles and imagery that step outside of the branded box. What is important to me is that with an ever-changing algorithm and digital trends, I can pivot as needed.
Sometimes, there may be a specific campaign that has a branded look, other times we explore different color styles and imagery that step outside of the branded box. What is important to me is that with an ever-changing algorithm and digital trends, I can pivot as needed.
